Why Aap Ki Pasand 

 We are India’s oldest gourmet tea company. Established in 1981 under the mentorship of Sanjay Kapur, India’s Celebrated Master Tea Taster. 

 What sets us apart 

 The Freshest Ingredients: sourced fresh by us direct from tea estates

Knowledge Base: Deep understanding of soil, elevation, rainfall & terroir & its impact on the aroma, body & astringency of teas 

Traditions:  We blend our teas in small batches after curating hundreds of blends in our tasting room. 

Ayurveda: Deeply inspired by the ancient Indian medicine form of Ayurveda, we search for herbs & botanicals that don’t just smell good, but offer the elixir for life 

About the Master Tea Taster 

Sanjay Kapur is a world renowned Master Tea Taster, blender and owner of the famous tea brand 'SANCHA' & ‘Aap Ki Pasand’ that is sold across the world at select gourmet outlets.

Sanjay started his career in Tea back in 1975 armed with a Masters degree in Management and Marketing from the acclaimed Jamnalal Bajaj Institute of Management Studies at Mumbai. Having made a career defining move to the hub of tea: Kolkata, West Bengal from Mumbai, the Master in his early years received complete exposure to plantation and agricultural practices, tea manufacturing processes and grass root level tea tasting at one of the largest tea producing companies of its time. Sanjay moved base from Kolkata to New Delhi in 1981 to establish India's first gourmet tea boutique and a specialist tea export house.

Sanjay is now proudly an Executive Committee member of the International Society of Tea Sciences and also a Star Member of a Panel of Tea Tasters that play the role of Jury at the Annual Golden Leaf Awards organized by the Tea Board of India. In a rare honor bestowed upon a tea taster, Sanjay was invited by the French Government in 2005 to team up with a Celebrity Wine Taster to showcase to the world, the similarities in flavours found in French Wines and Indian Teas.